Bethink is a consultancy owned and run by Garth Shoebridge - a real world architect that swapped to digital in 2000.
Bethink is a flexible and focused network of subcontracted experienced professionals who work directly on your project, ensuring high-quality results.
Behind the work
We keep things straightforward and focus on what matters most: creating effective user experiences.
We work closely with you to find solutions that meet your business goals and user needs
Bringing together experience and fresh new ideas
Over the last 25 years, Garth has been a user experience consultant to many of South Africa’s largest financial companies.
He transitioned from architecture to information architecture in 2000 and started his career working on South Africa’s first digital bank. He has helped both local and global clients bring fintech solutions to market as well as various digital client-service channels. Garth cofounded the digital agency Umlungu, then ClickClickBoom and currently runs a small, focused digital consultancy Bethink. Garth is also partner in molo.page a digital platform that enables teams to share content with clients and prospects.
Garth still prefers the thinking and design behind digital experiences to the management of a digital agency. Bethink is Garth’s way to focus on getting this balance right.
All content copyright Bethink (Pty) Ltd 2025
